The Microsoft Dynamics 365 for Ecommerce solution provides rich Business to Consumer web store and Business to Business Ecommerce functionality. Dynamics 365 Commerce delivers a complete omni-channel solution that unifies back-office functionality such as supply chain, inventory, procurement, replenishment; in-store sales, returns and transactions; and Ecommerce digital experiences to personalize customer engagement, increase employee productivity, optimize operations, and deliver better business outcomes.
The solution provides core capabilities around
Product Management: Product Detail Page, Filters, Flexible Product Search, Unlimited Category and Sub-categories, Product Seasonality, New Product Introduction.
Merchandising: Web and Mobile-optimized presence for category landing pages and product detail pages. Enhanced Product Detail Pages with images, videos, 360 product tours, and immersive content. Curated Product recommendations on Product Category Pages.
Marketing: Search Engine Optimization with rich content, flexible URLs, configurable HTML Page titles, descriptions, native or third party meta tags and Image Tags. Create and maintain pages that are friendly to search engines using templates and modules that ensure clutter free and consistent HTML experiences. URL management to provide vanity URLs, site structures that provide for highly search engine optimized pages and URLs.
Content Management: Ability to manage website content through drag and drop features, product reviews, multiple images, videos and uploads relevant to a product. Page Templates and layouts can be created and modified with a no-code editor. Shared layouts can allow modification to multiple pages simultaneously. Manage content elements such as headers and footers and have them published across multiple pages. Digital asset management to manage product and marketing collateral in a single place and use it across multiple websites, emails, and retail points of sale systems. Ability to use a single, large image and have it responsively scaled to fit your customers mobile, tablet device, laptop or PC. Ability to use a source video and have it transcoded into a range of web-friendly streaming formats and bit rates to ensure customers receive the best playback experience for their device type and bandwidth.
Pricing: Product pricing with ability to have tiered quantity discounts, customer-specific pricing.
Promotions: Coupons, Order Promotions, Item Discounts, Product Category Discounts, Buy One Get One (BOGO) offers, Mix and Match offers, One-off and multiple-use Coupons, Limited Time promotions.
Catalog and Content Search: Auto-suggestions for search for products, categories with support for relevant keywords.
Upsell and Cross-Sell: Increase basket size with product recommendations for cross-sell and up-sell including Customers who bought this also bought this, Customers who viewed this ended up buying this, Customers who viewed this also viewed this.
Product Ratings and Reviews: Customer opinions, ratings and reviews of products with ability to mark reviews as helpful. Sorting availability by Most helpful reviews, recency. Administrator panel for ratings moderation, analytics and and management.
Clienteling: Comprehensive view of your customer including Customer profile, Order and Return History, Cross-channel customer preferences. Product and service recommendations, Automatic offers, Cross-sell and Up-sell, Purchasing insights, and loyalty programs.
The Ecommerce solution is mobile-optimized for phones, tablets and other mobile devices
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